One in Three Car Buyers More Likely to Choose EVs with Grant

Welcome, Net Zero News readers,

Exciting changes are afoot in the automotive industry, particularly for electric vehicles (EVs), thanks to the UK Government’s recently launched Electric Car Grant (ECG). A survey conducted by Renault has shed light on how this initiative is influencing consumer attitudes towards electric cars, revealing a positive shift in intentions among British drivers.

Growing Enthusiasm for Electric Vehicles

According to the survey, over one-third (35%) of British drivers expressed that they are more inclined to purchase an electric vehicle since the introduction of the ECG this August. This enthusiasm is particularly pronounced in London, where a remarkable 54% of respondents indicated a higher likelihood of buying an EV. Furthermore, the survey highlighted that 55% of participants anticipate acquiring an electric car within the next two years, demonstrating a significant increase in interest.

As we look at the statistics from 2025, it’s noteworthy that 21.9% of new car registrations have been for electric vehicles. This surge reflects a growing recognition of the benefits associated with EV ownership, including lower running costs and reduced environmental impacts.

Generational Divide in EV Adoption

The survey also uncovered notable generational differences regarding the transition to electric vehicles. Among younger adults aged 17-34, an impressive 85% indicated they are likely to switch to an electric car within the next two years. This trend aligns with the findings that those residing in Greater London are leading the charge, with 80% of this demographic expressing their intention to make the switch.

In stark contrast, only 27% of individuals aged over 55 reported a likelihood of transitioning to an electric vehicle in the same timeframe. This age group identified several key factors influencing their decision, including the need for greater range (45%), increased availability of charging points (47%), and lower starting prices (34%).

Interestingly, for the youngest group surveyed—those aged 17-24—the primary concern was the ability to charge quickly, with 48% prioritising this feature. Other important factors included longer battery range (39%) and the availability of more public charging points (36%).

Gender Disparities in EV Adoption

The survey results also highlighted gender differences in attitudes towards electric vehicles. Only 46% of women described themselves as very likely to switch to an electric car within the next two years, compared to 63% of men. Concerns regarding lower prices (46% vs 41%) and the availability of used electric cars (13% vs 11%) were more prominent among women, indicating a need for targeted outreach and education in this area.

Expert Insights on EV Education

Motoring expert and championship-winning racing driver Jason Plato weighed in on the survey findings, emphasising the importance of education in fostering interest in electric vehicles. He stated, “I believe that education is key to accelerating interest in electric car buying. While we have to respect people’s concerns, many of them are looking outdated as some of the latest cars to be launched offer incredible technology at great value, including long battery range and running costs that mean they can be much cheaper to own over their lifetime than a car with an engine.”

Renault’s Commitment to Electric Mobility

In line with this growing interest in electric vehicles, Renault is set to launch a new brand store named ‘rnlt’ at the Battersea Power Station retail centre. This exciting initiative aims to showcase Renault’s electric car range and will feature the Renault 5 Turbo 3E concept from 19-21 September, following its successful display at the Goodwood Festival of Speed this year. All four of Renault’s electric models—the R4, R5, Megane, and Renault Scenic—are eligible for a £1,500 saving under the Electric Car Grant, further incentivising consumers to consider the switch to electric.

Dealer Perspectives on the Electric Car Grant

Turning our gaze to the automotive industry, a recent study by Startline Motor Finance revealed that nearly half of dealers (48%) believe the Government’s new electric car grant provides a “useful boost” to the electric vehicle market. Additionally, 43% of dealers view any initiative that makes electric cars more accessible as beneficial, while 27% appreciated the scheme’s focus on supporting UK-built models.

However, challenges remain. The study indicated that 40% of dealers see the lack of access to charging infrastructure as a more significant barrier to electric vehicle adoption than affordability. Moreover, 32% expressed concerns that the environmental impact-based banding system used to calculate the Government’s grants is overly complex.

Further complicating matters, 28% of dealers believe that the initiative could depress electric car residual values, while 25% argue that a similar scheme is urgently needed to bolster demand for used electric cars—echoing concerns raised by the British Vehicle Rental and Leasing Association (BVRLA). Additionally, 20% of respondents felt that the initiative does not encompass enough models to make a substantial impact.

Looking Ahead

Paul Burgess, CEO at Startline Motor Finance, commented on the mixed reactions within the motor industry regarding the electric car scheme. He stated, “There’s been quite a lot of noise in the motor industry about the electric car scheme, with some complaints that it doesn’t cover more vehicles and that only a few models receive the maximum grant. Our research shows that around half of dealers generally see the initiative as a positive, probably in the sense that anything aiding electrification is a good thing, especially when it comes to promoting affordability.”

However, he continued, “There is some quite widespread scepticism, and it is especially notable that around a quarter of our respondents think similar funding is instead needed for electric used cars, suggesting they believe prices need to fall more in that part of the market.”

Conclusion: An Electric Future Awaits

The introduction of the Electric Car Grant marks a significant step towards fostering a more sustainable future, as it encourages the adoption of electric vehicles across various demographics. While the data reveals a promising outlook, it also highlights the necessity for continuous education, infrastructure investment, and an understanding of consumer concerns. As we move forward, it is clear that collaboration between manufacturers, dealers, and the government will be essential in overcoming existing barriers and ensuring that electric vehicles become the norm rather than the exception.

As we embrace this exciting transition towards electrification, let us remain committed to supporting initiatives that promote sustainability and accessibility in the automotive sector. Together, we can drive the change needed to achieve a net-zero future.