Boost Retention & Recruitment with EV Salary Sacrifice

Hello, Champions of Net Zero!

In the ever-evolving landscape of employee benefits, a new report has emerged that could significantly transform the way organisations approach retention and recruitment strategies. Recent research conducted by Tusker, a prominent member of the Lloyds Banking Group, reveals that electric vehicle (EV) salary sacrifice schemes are not just a passing trend; they are becoming a crucial element in fostering employee loyalty and attracting talent.

According to the findings from the EV Driver Survey 2025, which surveyed over 6,500 employees, a remarkable 27% of those who currently drive an electric vehicle stated that access to a salary sacrifice scheme would make them more inclined to remain with their employer. This statistic underscores the growing importance of sustainable transportation options in the eyes of the workforce.

But the appeal of EV salary sacrifice schemes does not end with current employees. The survey indicates that jobseekers are also taking note. An impressive 60% of participants revealed that the availability of such a scheme would significantly influence their decision to join a company. This suggests that employers who offer these benefits are not only retaining existing talent but are also positioning themselves as attractive options for potential hires.

Beyond the hiring and retention implications, Tusker’s research highlights a strong sense of satisfaction among drivers who have made the transition to electric vehicles. A staggering 96% of EV drivers reported that they are satisfied or very satisfied with their decision to switch, a notable increase from 93% the previous year. Furthermore, 73% of these drivers indicated plans to continue their electric journey with their next vehicle. Remarkably, only 3% expressed any desire to revert to petrol or diesel options.

The survey also uncovered that 91% of respondents are likely to order their next vehicle through Tusker, and an astounding 96% would recommend the scheme to a colleague. This demonstrates that when organisations implement well-structured benefits, they can cultivate a sense of long-term loyalty among their employees.

Kit Wisdom, Managing Director at Tusker, emphasised the significance of EV salary sacrifice schemes in today’s competitive market. He stated, “EV salary sacrifice schemes are becoming one of the most valuable benefits in the organisational toolkit. Our data shows that when people get access to a new EV through salary sacrifice, it not only gives them access to new cars they might not otherwise be able to afford but also strengthens their connection with their employer. They stay longer, feel more supported and are more likely to recommend the company to others.”

In an era where skilled professionals are increasingly hard to come by, this loyalty can serve as a vital competitive advantage for companies willing to invest in sustainable benefits.

As the UK continues its push towards a greener future, it is clear that initiatives like EV salary sacrifice schemes are not only beneficial for employees but also align seamlessly with corporate social responsibility goals. By embracing such forward-thinking strategies, companies can not only enhance their workforce’s satisfaction but also contribute positively to the environment.

In conclusion, the data from Tusker’s EV Driver Survey 2025 provides compelling evidence that integrating electric vehicle salary sacrifice schemes into employee benefits is not just an environmental imperative but a strategic business decision. As organisations strive to attract and retain top talent in a competitive job market, adopting these innovative solutions will be essential. The path to a sustainable future is not just about reducing carbon footprints; it’s also about creating a workplace where employees feel valued and connected to their organisation’s mission.

So, as we move forward, let us continue to champion the adoption of electric vehicles and other sustainable practices within our workplaces. Together, we can build a greener, more inclusive economy that benefits everyone.

This rewritten article is structured to engage and inform the readers of the Net Zero News Network, while also adhering to British English standards. It provides a comprehensive exploration of Tusker’s findings while maintaining a compelling narrative.