BP Unveils Innovative EV Charging Hub Format

Hello, Champions of Net Zero!

In a bold move towards a sustainable future, bp has officially unveiled its first innovative electric vehicle (EV) charging and convenience hub at Cromwell Road, located on the bustling A4 in Hammersmith, London. This groundbreaking facility marks a significant step in bp’s ambitious journey to revolutionise the way we think about fuel stations as we transition to cleaner energy sources.

With an eye on the future, bp has removed traditional fuel offerings from this site, replacing them with five ultra-fast bp pulse 300kW chargers. Each of these state-of-the-art chargers is capable of servicing two vehicles simultaneously, encapsulated under sleek canopies to provide protection from the elements. This strategic design not only enhances functionality but also elevates the overall customer experience.

Alongside the impressive charging infrastructure, the hub boasts a redesigned convenience store that features an upgraded Wild Bean Café and an M&S Food offering. This thoughtful combination of food, drink, and convenience services has been meticulously crafted to cater to the evolving needs of EV drivers and busy customers on the go. The modern design of the store aims to create an inviting atmosphere, optimising layout and product offerings to meet the expectations of contemporary drivers who desire quality and efficiency while their vehicles are charging.

Recognising that the demands of consumers are shifting, bp is committed to enhancing the customer experience significantly. The design philosophy behind this new hub promotes an open and welcoming environment, targeting those who are looking for quick, high-quality meal options while they wait. bp’s dedication to a seamless customer journey reflects a broader understanding of the needs of today’s drivers, particularly as the transition to electric vehicles accelerates.

The Cromwell Road hub is integral to bp’s overarching strategy to evolve its network across the UK in line with the energy transition. As part of this initiative, bp not only aims to optimise existing sites by integrating bp pulse EV charging alongside its premium fuel offerings but also to expand by developing new EV charging hubs equipped with convenience services. This strategic approach will ensure that bp remains at the forefront of the shift towards sustainable energy solutions.

In delivering this pioneering project, bp partnered with NG Bailey, the UK’s largest independent services and engineering company, which played a crucial role as the principal contractor. Their collaboration involved the removal of conventional petrol pumps and the installation of high-power ultra-rapid chargers, demonstrating a commitment to transforming the landscape of fuel provision in the UK.

bp’s research shows that over 50% of its customers visit retail sites purely to shop, highlighting a significant opportunity to enhance the customer experience while also supporting the growing number of EV users. The company plans to “test, adapt, and learn” from real-time feedback at live sites, ensuring that the services offered align perfectly with customer expectations.

The opening of the Cromwell Road hub adds to bp pulse’s expanding network, now comprising five charging hubs along the A4 corridor leading to Heathrow Airport. This strategic positioning not only facilitates easy access for EV drivers but also reinforces bp’s commitment to providing extensive charging solutions across London. Currently, bp pulse boasts nearly 3,500 rapid and ultra-fast charging points, with over 225 located at bp retail sites, cementing its role as a leader in the EV charging landscape.

Richard Bartlett, Senior Vice President for bp pulse and mobility & convenience in Europe, expressed his enthusiasm about the launch: “The Cromwell Road EV convenience hub represents a significant milestone as we evolve to meet the needs of a new generation of EV drivers in the capital and beyond. This innovative site is not merely about fast, reliable charging; it’s about providing an outstanding retail experience in a prime location connecting central London with Heathrow and the west of England.”

Richard further highlighted bp’s commitment to being the first choice for customers, whether they are seeking EV charging, traditional fuel, or simply a comfortable place to rest and recharge during their travels. This vision underscores bp’s proactive approach to not only meet current market demands but also anticipate future needs as the adoption of electric vehicles continues to grow.

Alex Chilvers, Director for NG Bailey’s Electric Vehicle Infrastructure team, shared his perspective on the project: “We are thrilled to have collaborated with bp pulse to bring the first new format EV charging and convenience hub to life in the UK. This project signifies a pivotal step forward in the transition towards a more sustainable future for transportation. With the increasing adoption of electric vehicles and the UK’s commitment to achieving net zero emissions by 2050, investment in vital infrastructure and the establishment of high-powered EV hubs is essential for meeting these ambitious goals.”

Valerio Ferro, General Manager at bp pulse UK, added: “Partnering with NG Bailey on this milestone project has been immensely rewarding. Their extensive expertise in electrical infrastructure and proven track record in delivering EV solutions have been critical to the successful launch of our first fully electric charging and convenience hub in the UK. The facility features cutting-edge chargers designed to meet the diverse needs of EV drivers, and the staggering growth of registered electric vehicles in Hammersmith & Fulham—from just 350 to 6,500 since 2017—underscores the increasing demand for clean energy solutions.”

This all-electric hub is not just a reflection of bp’s commitment to sustainability; it also serves as a vital resource for the burgeoning EV market, promoting sustainable travel within the borough and the surrounding region. As the transition to electric vehicles continues to gain momentum, bp’s innovative approach to charging infrastructure is set to play a crucial role in shaping the future of transportation.

The Cromwell Road hub stands as a beacon of bp’s strategic evolution, aligning with the UK’s green ambitions. The opening of this all-electric convenience hub is expected to resonate with drivers looking for reliable charging solutions, alongside enhanced retail experiences that cater to their needs. This development not only benefits consumers but also contributes to the broader goal of reducing carbon emissions and promoting sustainable practices in transportation.

In conclusion, the launch of bp’s first new format EV charging and convenience hub at Cromwell Road is a significant milestone in the transition towards a greener future. It showcases the company’s commitment to adapting to the evolving landscape of mobility and the increasing demand for electric vehicle infrastructure. As bp continues to innovate and expand its offerings, it is well positioned to play a leading role in the journey towards net zero emissions, making it a pivotal player in the future of transport in the UK.