Essential Battery Health Tests for the Used EV Market

Hello, Champions of Net Zero!

In the rapidly evolving landscape of electric vehicles (EVs), the health of the battery is a pivotal factor that influences both consumer confidence and market sustainability. Enter UK-based Generational, an innovative firm dedicated to revolutionising EV battery health assessment. Their newly unveiled strategy promises to enhance the purchase experience for pre-owned electric vehicles, ensuring that both dealers and consumers can make informed decisions with ease.

Generational’s proprietary battery assessment tool is designed with simplicity and efficiency in mind. The technology enables seamless checks of battery health, allowing car dealers to provide potential buyers with critical insights into the condition of pre-owned EVs. This, in turn, not only accelerates sales but also decreases the time vehicles spend on the forecourt—an essential element for any dealership striving for success in today’s competitive market.

According to Generational, the significance of battery health cannot be overstated; it is “fundamental” to fostering a robust and thriving used EV market. Alarmingly, a survey of 13,000 car dealerships revealed that over 40% do not list a single pre-owned electric vehicle. This statistic highlights a pressing need to bolster the confidence of dealers in selling used EVs while simultaneously reassuring consumers about the quality of their potential purchases. Through this dual approach, Generational aims to cultivate a sustainable and profitable market for pre-owned electric vehicles.

At the heart of Generational’s offering is an intuitive toolset that boasts a comprehensive solution for battery health assessment. The technology requires minimal training, guided by a user-friendly app that aids dealership staff in its operation. To conduct an assessment, dealers simply connect Generational’s compact device to an EV’s On-Board Diagnostics (OBD) port. This connection allows the device to extract and analyse crucial vehicle data, accurately determining the battery’s state of health.

The battery health assessment is further enhanced by a real-range evaluation, both of which are benchmarked against Generational’s extensive EV battery-health database. This database has been meticulously developed over the past two years and continues to expand as more vehicles are tested, ensuring that dealers have access to the most up-to-date information.

Once the assessments are complete, dealers can present these results to consumers in a clear and comprehensible certificate format. This transparency is vital in building trust, as it provides potential buyers with tangible evidence of the vehicle’s battery condition, empowering them to make informed decisions.

Oliver Phillpott, CEO of Generational, emphasised the importance of fostering confidence in the used EV market. He stated, “While the UK’s used electric vehicle market is showing hugely encouraging signs of growth, that success needs to be sustainable in the long term. From our experience with our customers, it’s clear that vehicle dealers’ and consumers’ confidence in pre-owned EVs needs to be uplifted.” He further articulated the necessity for accessible, straightforward information, saying, “They need access to simple, transparent information to help them make a fully informed investment in electric vehicles, and that’s what we’re committed to doing.”

Such a commitment resonates with industry leaders, including Alex Jones, COO of Carbase, a prominent used-car supermarket. Jones praised the partnership with Generational, stating, “Partnering with Generational has been a seamless experience. Their professional team integrated their system into our existing processes without disrupting daily operations. The intuitive software was quickly adopted by our team, enabling us to certify hundreds of electric vehicles efficiently.”

The results speak for themselves. Carbase has experienced a remarkable 300% increase in ad views for their electric vehicles, significantly enhancing customer trust and confidence in their inventory. The certification process not only boosts consumer confidence but also provides invaluable insights that inform both retail and wholesale decision-making, reinforcing the company’s commitment to quality and sustainability.

As the automotive industry pivots towards electrification, the role of battery health in the used EV market becomes increasingly critical. The innovative solutions offered by Generational not only address the immediate concerns of dealers and consumers but also pave the way for a more sustainable future in transportation. By increasing transparency and confidence in the used EV sector, Generational is setting a precedent that could redefine the way pre-owned electric vehicles are sold in the UK and beyond.

In conclusion, the future of the used EV market in the UK looks promising, with companies like Generational leading the charge towards a more informed and confident buying experience. As we continue to strive for net zero emissions, initiatives that support the growth of electric vehicles, such as Generational’s battery health assessments, are crucial. They not only help to build consumer trust but also contribute to a more sustainable and resilient automotive ecosystem.

As we move forward, let’s continue to support innovations that enhance the electric vehicle market. The road to net zero is paved with advancements in technology that empower both consumers and dealers alike, ensuring that the shift towards electric mobility remains a viable and attractive option for all.