Barcelona Footballers Personalise CUPRAs: A Unique Touch

Welcome, Net Zero News readers! Today, we delve into an exhilarating event that combines the thrill of football with the innovation of sustainable automotive engineering. FC Barcelona’s men’s football team has recently put their personal touch on a range of CUPRA vehicles during an exciting driving experience at the historic Terramar Circuit.

At this iconic venue, which boasts the title of being the fourth oldest racing circuit in the world, players and coaching staff were invited to immerse themselves in the CUPRA brand. The event was graced by the presence of FC Barcelona’s manager, Hansi Flick, and 22 players, including renowned CUPRA ambassador Marc ter Stegen, along with team captains Ronald Araujo, Frenkie de Jong, Raphinha, and Pedri.

Upon arrival, the players were warmly welcomed by Ignasi Prieto, the Chief Brand Officer of CUPRA. This encounter provided them with an opportunity to explore the brand’s extensive line-up of vehicles and gather inspiration from various configurations and designs. The atmosphere was electric as the players were encouraged to take the wheel and experience the driving capabilities of CUPRA’s latest offerings firsthand.

During this unique event, participants had the chance to test the power and performance of CUPRA’s petrol, plug-in hybrid, and fully electric models, specifically in their VZ versions. Each player customised their vehicle to their liking, selecting from a diverse array of models and options while choosing preferred colours, wheels, interior designs, and additional equipment.

The standout models among the players were the CUPRA Formentor, the new CUPRA Terramar, and the brand’s pioneering all-electric SUV coupe, the CUPRA Tavascan. Below is a glimpse of the custom configurations chosen by some of the squad’s leading stars:

Marc ter Stegen – CUPRA Tavascan VZ (340PS)
Iñaki Peña – CUPRA Formentor VZ eHYBRID (272PS)
Wojciech Szczęsny – CUPRA Terramar VZ eHYBRID (272PS)
Alejandro Balde – CUPRA Terramar VZ (265PS)
Ronald Araujo – CUPRA Tavascan VZ (340PS)
Iñigo Martinez – CUPRA Tavascan VZ (340PS)
Andreas Christensen – CUPRA Terramar VZ (265PS) America’s CUP Edition
Jules Koundé – CUPRA Formentor VZ (333PS)
Eric Garcia – CUPRA Terramar VZ eHYBRID (272PS)
Gavi – CUPRA Tavascan VZ (340PS)
Pedri – CUPRA Terramar VZ (265PS)
Pablo Torre – CUPRA Formentor VZ (333PS)
Héctor Fort – CUPRA Formentor VZ (333PS)
Fermín López – CUPRA Formentor VZ (333PS)
Marc Casado – CUPRA Formentor VZ (333PS)
Dani Olmo – CUPRA Formentor VZ (333PS)
Frenkie De Jong – CUPRA Terramar VZ (265PS) America’s CUP Edition
Ferran Torres – CUPRA Leon VZ eHYBRID (272PS)
Ansu Fati – CUPRA Terramar VZ eHYBRID (272PS)
Pau Victor – CUPRA Formentor VZ (333PS)
Raphina – CUPRA Tavascan VZ (340PS)
Robert Lewandowski – CUPRA Terramar VZ eHYBRID (272PS)
Hansi Flick – CUPRA Terramar VZ eHYBRID (272PS)

Following this exhilarating car configuration day, CUPRA is set to deliver the customised cars to the FC Barcelona players in the coming weeks. This partnership is not merely a sponsorship; it embodies the shared values of both CUPRA and FC Barcelona, highlighting a spirit of challenge and ambition that drives them forward.

Ignasi Prieto expressed his enthusiasm for this collaboration, stating, “Our partnership with FC Barcelona transcends traditional boundaries. Both our brand and the club possess a challenger spirit and an ambition to win, which distinguishes us from others. We are also deeply committed to nurturing future generations of talent, whether they are athletes or car enthusiasts.”

He continued, “Today’s event aimed to offer an unforgettable experience to the players, pushing the boundaries of driving thrill to a whole new level. The players had the unique opportunity to choose their own heroes from our line-up and test their skills at the iconic Terramar Circuit.”

This event not only highlights the innovative designs and sustainable approaches of CUPRA but also reinforces the connection between sports and lifestyle, where both can coexist and thrive. As we move towards a future that prioritises sustainability, events like these showcase how brands can engage with their audiences in meaningful ways.

Stay tuned for more updates as CUPRA embarks on this exciting journey with FC Barcelona, and let’s continue to champion the shift towards a greener, more sustainable future!