Boost EV Charging: InstaVolt & FairCharge Demand Better Signage

Hello, Champions of Net Zero!

In an exciting development for electric vehicle (EV) enthusiasts and prospective drivers alike, recent data from the AA highlights a pressing need for clearer signage at public EV charging points. This revelation has been met with enthusiasm from both InstaVolt and FairCharge, two organisations committed to enhancing the EV charging experience across the UK.

This week, the AA conducted a survey involving 8,268 potential EV drivers, revealing a strong consensus on the necessity of upgrading signage to enhance the visibility of the public charging network. A staggering 56% of respondents advocated for a clearer, universal sign that would help distinguish charging stations. In addition, 51% expressed support for the implementation of totem pole pricing boards similar to those found at traditional fuel forecourts. Furthermore, 52% of the participants suggested that integrating charge point information into built-in sat-nav systems for petrol and diesel vehicles could significantly improve awareness.

Jack Cousens, the head of policy at the AA, emphasised the importance of visibility in the current charging landscape. He stated, “While it’s great to see charging infrastructure installed across the country, there is a danger that many units are hiding in plain sight. Highlighting the network and giving more confidence to those looking to switch to electric seems a sensible upgrade to make.” He further noted that a visible public charging network is crucial for drivers contemplating the transition to electric vehicles.

For the past two years, InstaVolt, in partnership with FairCharge, has been campaigning vigorously for improved EV charging signage. Their efforts have gained momentum, particularly following a collaboration with The Sunday Times to elevate the issue in public discourse. This engagement has been instrumental in fostering discussions with government authorities, aiming to inform non-EV drivers of the existing infrastructure comprising 74,000 public chargers scattered across the country. Such reassurance is vital for boosting EV adoption rates.

Simon Smith, Chief Commercial Officer at InstaVolt, remarked on the urgency of implementing clearer signage. “Ultra-rapid EV charging is being rolled out at record pace, and clear signage is the missing piece to reassure drivers that going electric is not only practical but convenient,” he asserted. Smith highlighted that this change represents a straightforward, low-cost solution that can be swiftly enacted without necessitating significant infrastructure investment. “We’re already engaging with the Office for Zero Emission Vehicles (OZEV) and National Highways, discussing how small but effective changes to existing processes can help create clear and visible signs to direct drivers to the thousands of charge points across the country,” he added.

Quentin Willson, the Founder of FairCharge, echoed the sentiments of the AA and InstaVolt, expressing his satisfaction with the growing support for their cause. “We’ve worked with InstaVolt to repeatedly raise the issue of the lack of electric vehicle charging signage across the UK’s road networks, and we’re pleased to see the AA, and non-EV drivers, supporting our calls,” he stated. However, he noted the frustration of slow progress, saying, “We’ve been calling for change for two years now, without significant development. No wonder non-EV drivers believe there’s no charging infrastructure.”

The findings from the AA survey underscore a critical aspect of the transition to electric mobility: the need for a robust and easily navigable charging network. As the UK strives for a greener future, making EV charging points more visible could help dispel myths and encourage more drivers to consider making the switch. The integration of straightforward, universal signage could act as a catalyst for change, nurturing a culture of sustainability that embraces electric vehicles.

As we forge ahead in this journey towards Net Zero, it is imperative that we listen to the voices of potential EV drivers and take actionable steps to enhance their experience. The collaboration between organisations such as InstaVolt, FairCharge, and the AA is a testament to the collective effort required to create a seamless transition to electric mobility.

In conclusion, the call for clearer signage at EV charging points is not merely about aesthetics; it reflects a deeper desire for accessibility and confidence in the electric vehicle infrastructure. The more informed drivers are about available charging options, the more likely they are to embrace electric vehicles. This initiative serves as a reminder that as we chase our Net Zero goals, every small change can contribute to a larger movement towards a sustainable future.

Let us continue to champion these essential upgrades and advocate for a future where electric vehicles are not just a viable option but a preferred choice for all drivers. Together, we can illuminate the path to a greener tomorrow!