Lunaz Sees 150% Surge in Orders: A Remarkable Growth

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In an exciting development for the luxury electric vehicle market, Lunaz, a brand renowned for its classic electric vehicle conversions, has reported a staggering 150% increase in orders destined for international markets. This remarkable growth spans across several nations, including the United States, United Arab Emirates, Saudi Arabia, Belgium, France, Monaco, and India, signalling a robust global appetite for sustainable luxury.

Notably, despite its international success, Lunaz remains firmly rooted in its home market, with 35% of its order book, which extends through to 2026, slated for the United Kingdom. This dual focus on both local craftsmanship and international appeal showcases Lunaz’s commitment to elevating the heritage of British automotive engineering while meeting the demands of a global clientele.

At the heart of Lunaz’s success lies its innovative approach to electric conversions. The company transforms iconic British marques such as Aston Martin, Bentley, Jaguar, Range Rover, and Rolls-Royce into fully electric vehicles. This intricate process begins with a meticulous bare-metal restoration that can take over 5,500 hours to complete, ensuring that each vehicle not only retains its classic charm but also meets modern performance standards.

The enhancements do not stop at aesthetics; each vehicle is fitted with a proprietary electric powertrain, upgraded braking and suspension systems, and a comprehensive suite of technological and infotainment features. This unique blend of classic design and cutting-edge technology is what sets Lunaz apart in the market and allows it to capture the imagination of car enthusiasts and eco-conscious consumers alike.

Since launching its current production period in May 2024, Lunaz has allocated all its output for delivery in 2025, with orders already extending into the latter half of 2026. This forward-thinking approach not only underscores the demand for their vehicles but also highlights the brand’s strategic planning and commitment to quality.

Moreover, the enhancements made to these luxury vehicles have led to a notable increase in the average transaction value, reported at 18%. This rise reflects the growing appreciation for Lunaz’s craftsmanship and the scarcity of these bespoke electric conversions. Interestingly, vehicles offered to customers on the waiting list have been sold at a premium, with an average appreciation of 22%. Some of the standout conversions include a 1958 Bentley Continental by James Young and a 1956 Rolls-Royce Silver Cloud, alongside Range Rover Classic conversions that ensure suitability for both off-road adventures and urban driving.

David Lorenz, the Founder and CEO of Lunaz, expressed his enthusiasm about the company’s trajectory: “Lunaz was created to write the next chapters in the incredible stories of the most celebrated cars in British automotive history. The growth of our export business, along with the appreciating value of Lunaz cars offered to the secondary market, demonstrates a global appreciation for the Lunaz proposition: to marry cutting-edge technology and exceptional driving dynamics with the style of an era when beauty was the only requirement.”

He further elaborated, “This success lays the foundation for many years of growth, ensuring that we can continue developing and nurturing the very best restoration, engineering, and design talent. Indeed, these results are a testament to the breadth of capability within our team here in Silverstone, as they elevate these cars to a peerless standard for a growing and vibrant global customer base.”

This impressive growth trajectory is not merely a reflection of Lunaz’s business acumen; it is also indicative of a broader trend within the automotive industry, where luxury and sustainability increasingly go hand in hand. As consumers become more environmentally conscious, the demand for electric vehicles—especially those that resonate with heritage and craftsmanship—continues to rise.

As we delve deeper into the implications of Lunaz’s success, it becomes clear that the brand is not just reviving classic cars; it is also playing a vital role in the evolution of the automotive industry towards a more sustainable future. By integrating electric powertrains into cherished vehicles, Lunaz is preserving automotive history while simultaneously paving the way for an environmentally friendly future.

The meticulous restoration process, which allows for such profound transformations, serves as a model for other manufacturers looking to embrace sustainable practices. By choosing to restore and electrify existing classic models rather than producing new vehicles from scratch, Lunaz exemplifies a circular economy approach—promoting sustainability and reducing waste within the industry.

In addition to preserving the legacy of these iconic vehicles, Lunaz’s approach helps to reduce the carbon footprint associated with manufacturing new cars. As electric vehicle technology advances, this method of restoration not only breathes new life into classic models but also aligns with the global push towards net-zero emissions and sustainable transportation solutions.

Looking forward, Lunaz is well-positioned to capitalise on the growing demand for luxury electric vehicles. With a diverse portfolio that includes some of the most revered automotive brands in history, the company is uniquely situated to attract a clientele that values both heritage and innovation. As electric vehicles continue to gain traction in the mainstream market, Lunaz’s offerings will undoubtedly appeal to those who wish to make a statement about their commitment to sustainability without compromising on luxury or performance.

Moreover, the brand’s success in the secondary market highlights the enduring appeal of classic cars, even as they transition into electric vehicles. The appreciation of Lunaz cars serves as a testament to the quality and desirability of their offerings, further solidifying the brand’s position in both the luxury and electric vehicle markets.

As we continue to navigate the complexities of climate change and environmental degradation, initiatives like those undertaken by Lunaz represent a beacon of hope. By reimagining the future of classic cars through sustainability, Lunaz is helping to cultivate a culture of responsibility within the automotive community, inspiring other manufacturers to follow suit and embrace electric technologies.

As Lunaz gears up for a future filled with promise, it is clear that the company’s vision for blending classic automotive craftsmanship with modern electric performance resonates strongly with a diverse audience. This synergy of past and future is not only helping to preserve the legacy of British automotive artistry but is also contributing to a more sustainable world.

As we celebrate Lunaz’s remarkable achievements and the broader shift towards sustainable luxury, let us continue to champion innovations that honour our past while securing a brighter future for generations to come. The journey towards net-zero emissions is a collective effort, and every step taken towards sustainability, no matter how small, brings us closer to a world where both luxury and environmental responsibility can coexist harmoniously.

In conclusion, Lunaz’s impressive trajectory serves as a powerful reminder of the potential of the electric vehicle market, particularly when it intersects with the rich history of automotive excellence. As the company continues to thrive, we look forward to witnessing how it shapes the future of luxury electric vehicles while inspiring others to embrace the path towards a sustainable automotive industry.

Stay tuned for more updates on the latest in sustainable transport and the exciting innovations that are driving us towards a net-zero future!