BMW Group Boosts BEV Growth for a Sustainable Future

Welcome, Net Zero News Readers!
In an inspiring showcase of commitment to sustainable mobility, the BMW Group has charted a remarkable growth trajectory in 2024, marking another milestone in the automotive industry’s shift towards electric vehicles. The company reported the delivery of an impressive 426,594 fully-electric vehicles (EVs) to customers, achieving a substantial battery-electric vehicle (BEV) sales growth of 13.5%. This achievement not only underscores BMW’s dedication to sustainability but also reflects the increasing consumer demand for electric mobility solutions.
The data reveals that both the BMW and MINI brands have seen significant double-digit growth in BEV sales. Specifically, the BMW brand delivered 368,523 fully-electric vehicles, representing an 11.6% increase, while the MINI brand excelled with 56,181 vehicles sold, reflecting a remarkable rise of 24.3%. Such figures are a testament to the brands’ appeal and the effectiveness of their electric vehicle offerings in an increasingly competitive market.
Moreover, the iconic Rolls-Royce brand has also joined the electrification wave, recording a staggering 1,890 BEV vehicles delivered, which translates to a phenomenal growth rate of 479.6%. This impressive performance indicates that the luxury segment is not lagging behind in the transition to electric mobility. In fact, the BMW brand has managed to increase deliveries across all vehicle drivetrains in all sales regions outside of China, highlighting the global appeal of its electric offerings.
Electrification is clearly becoming a cornerstone of the BMW Group’s sales strategy, with electrified vehicles representing a significant 24.2% of total sales in 2024. This accounts for 593,215 units delivered to customers, with fully-electric vehicles alone comprising 17.4% of total sales. Notably, in Germany, despite a decline in the overall market for fully-electric vehicles, BMW has recorded growth in new BEV registrations, demonstrating resilience and adaptability in a changing landscape.
The MINI brand has also been a standout performer, nearly doubling its BEV sales year-on-year, with 29,698 fully-electric vehicles sold. This surge in demand for MINI’s electric models highlights the brand’s successful efforts in capturing the interest of environmentally conscious consumers.
Jochen Goller, a member of the Board of Management of BMW AG responsible for Customer, Brands, and Sales, shared insights on the company’s performance. He remarked, “The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions. This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe.”
Goller further expressed optimism for the future, stating, “We are confident we can maintain our BEV sales growth in 2025 with our strong and expanded product line-up.” This confidence appears well-founded, given the growing trend of electrification in the automotive sector and the increasing consumer preference for sustainable options.
As we look to the future, the BMW Group’s ongoing commitment to electrification and sustainability is poised to make a significant impact on the automotive industry. With expanding product offerings and a clear vision for a sustainable future, BMW and its brands are well-positioned to lead the charge in the transition to electric mobility.
In conclusion, the impressive sales figures for fully-electric vehicles from the BMW Group in 2024 exemplify a significant shift in consumer behaviour and industry trends towards sustainable transportation. As the world embraces the transition to electric vehicles, BMW’s ongoing growth and innovation in this sector will undoubtedly play a pivotal role in shaping the future of mobility. The commitment to sustainability and electric mobility is not just a trend; it represents a fundamental change in how we think about transportation and the environment.
As champions of net zero, we at the Net Zero News Network celebrate these advancements and encourage our readers to stay informed and engaged with developments in the electric vehicle landscape. Together, we can drive the change towards a sustainable future.