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£57m given to families for groceries.

Families receiving support from the Best Start Foods programme in Scotland are being reminded to check their prepaid card balances to ensure they are maximising their benefits. This initiative provides eligible pregnant women, parents, families, and carers with up to £42.40 every four weeks to purchase nutritious food from a variety of retailers, including supermarkets and online stores.

Since its inception in 2019, over £57 million has been distributed to more than 86,000 parents and carers across Scotland. A recent survey indicates that the majority of beneficiaries find the programme easy to use, with many expressing gratitude for the assistance in purchasing essentials like milk and healthy food.

However, there is a concern that some individuals have not activated their cards or are not utilizing them regularly, potentially missing out on valuable financial support. Social Security Scotland is proactively reaching out to recipients via text messages to inform them about available balances on their cards.

It is crucial for individuals to apply for Best Start Foods as soon as they become aware of their pregnancy up to when their child reaches the age of three. Notably, the removal of income limits earlier this year has expanded eligibility, allowing more families to benefit from this vital resource.

During a visit to Edinburgh Community Food as part of Challenge Poverty Week, social justice secretary Shirley-Anne Somerville emphasized the importance of tackling child poverty and health disparities in Scotland. She highlighted Best Start Foods as a key component of a comprehensive strategy to address these issues.

Somerville stated, “We are committed to eliminating child poverty and reducing health inequalities in Scotland, and Best Start Foods, one of the five family payments, plays a crucial role in supporting our objectives. It is essential that individuals are aware of and access all financial assistance available to them, especially during the ongoing cost of living challenges.”

She urged recipients of Best Start Foods cards to activate them, check their balances, and utilize the funds to cover their grocery expenses. For those who require assistance in using their cards, support is readily accessible to ensure they can make purchases at various retail outlets.

Brenda Black, chief executive officer at Edinburgh Community Food, added, “By collaborating with Social Security Scotland and community partners, we assist mothers and guardians in determining their eligibility and accessing their funds through the convenient Best Start Foods Pre-Paid Card. This ensures a dignified approach to spending their payments on wholesome foods for themselves and their families.”

She further highlighted the organisation’s commitment to supporting expecting mothers and their children during the critical first 2001 days, a period crucial for children’s growth and development.

Overall, the Best Start Foods programme represents a vital lifeline for families in Scotland, offering support to access nutritious food and alleviate financial strains. As the government continues to enhance accessibility and raise awareness about this initiative, it is essential for eligible individuals to take advantage of this valuable resource for the well-being of themselves and their families.

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