Mercia Fleet Management introduces new EV subscription service.

Mercia Fleet Management is leading the way in promoting the adoption of electric vehicles with the launch of a new subscription service aimed at corporate customers. The innovative service is designed to make it easier and more affordable for businesses to go electric while meeting their short-term vehicle requirements.

According to Andrew Leech, the founder and MD of Fleet Evolution and head of Mercia Fleet Management, current short-term hire costs for electric vehicles are often exorbitant, preventing many potential customers from making the switch to electric. The new service, called Subscribe Electric, aims to address this issue by offering EVs for short- to medium-term hire periods, typically ranging from three to 12 months, at very competitive rates compared to traditional daily rental companies.

Subscribe Electric provides access to a wide range of makes and models on the market, making it an ideal choice for businesses with new starters on probationary periods or those with short-term contract wins that require additional staff. The service allows companies to access the latest generation of EVs without committing to long-term leases or expensive daily rentals, offering flexibility and cost-effectiveness.

Leech highlighted the affordability of the service by comparing the cost of hiring a Tesla Model 3 from a conventional daily rental company, which could set a business back around £2,000 per month. In contrast, Mercia Fleet Management can provide the same Tesla for less than half the price, making short-term EV rentals a financially attractive option for businesses looking to reduce costs while meeting sustainability targets.

Subscribe Electric cars come fully expensed, covering all servicing, breakdown, tyres, and insurance costs, with the only additional expense being the electricity needed to charge the vehicle. This comprehensive package makes it a convenient and hassle-free option for corporate customers looking to transition to electric vehicles.

Besides cost savings, Subscribe Electric cars can also help ease the transition to electric vehicles for drivers who are hesitant to make the switch. By offering a three-month trial period, employees can familiarise themselves with the electric driving experience, including charging, range management, and other factors associated with running EVs. This hands-on experience can help dispel any concerns or reservations about electric vehicles, making the transition smoother and more manageable.

Overall, Mercia Fleet Management’s new electric vehicle subscription service is not only a cost-effective solution for businesses but also a practical way to promote the adoption of electric vehicles and sustainable practices. With Subscribe Electric, corporate customers can enjoy the benefits of electric driving without the financial burden or long-term commitments, making it a win-win solution for both business and the environment.