Electricity spurs tourism in China

Friday 13 September 2024

All-Electric Homestays Revolutionizing Rural Tourism in Zhenhai District, Ningbo, China

In a remarkable move towards sustainability and innovation, Jiulong Lake Town in China has unveiled a series of all-electric homestays, where all essential amenities such as cooking appliances, heating systems, lighting, and hot water supply are powered solely by electricity. This eco-friendly initiative aims to not only enhance the tourism sector but also contribute towards the local economy and community development.

Situated in the picturesque Zhenhai District of Ningbo, Jiulong Lake Town is renowned for its breathtaking scenery, abundance of homestays, and excellent transportation links. Embracing a trend that is rapidly gaining popularity in China, where unique homestays are preferred over traditional hotels, Jiulong Lake Town is setting a new benchmark in providing travellers with distinctive and personalised experiences.

Highlighting the shift in consumer preferences, Long Fei, a respected researcher at the Chinese Academy of Social Sciences, stated, “Chinese consumers are increasingly inclined towards seeking superior quality and unique experiences. In addition to offering essential accommodation, homestay operators are focusing on creating tailored experiences that set them apart from conventional hotel offerings.”

The introduction of all-electric homestays is expected to not only attract a surge of tourists seeking sustainable accommodation options but also significantly contribute to the socio-economic development of the town. By promoting eco-friendly practices and harnessing clean energy sources, this initiative is poised to inject fresh vitality into the rural landscape, bolster housing infrastructure, and generate employment opportunities for individuals from low-income farming households.

Collaborating closely on this groundbreaking project is The State Grid Zhejiang Electric Power Ningbo Electric Power Supply Company, the electricity distribution company responsible for facilitating the electrification process. Emphasizing the importance of these all-electric homestays in advancing environmental conservation efforts, the company views this initiative as a tangible step towards a more sustainable future.

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