New CEO appointed for Electric & Insurance at Motability Operations.

Motability Operations is thrilled to announce the newest addition to its team, Andy Broadfield, who will be stepping in as the Managing Director of Electric & Insurance from November onwards. Broadfield’s previous experience at Direct Line Group (DLG), where he played a crucial role in the Insurance Transition Programme from RSA, has equipped him with valuable insights into the company’s operations.
In his newly established position at Motability Operations, Broadfield will take the lead in steering the company’s electrification strategy and driving improvements to the customer insurance experience. With the transportation industry rapidly transitioning to electric vehicles from traditional Internal Combustion Engine (ICE) vehicles, Broadfield’s extensive background in innovation and start-up development within corporate settings, alongside a profound understanding of electric vehicles, positions him as a valuable asset to the team.
It is anticipated that Broadfield will oversee various areas centred on innovating for customers, with a specific focus on enhancing the company’s electric offerings for the future. This will include refining the Scheme’s lease model as Motability Operations’ electric vehicle fleet expands.
Andrew Miller, the CEO of Motability Operations, expressed his enthusiasm at Broadfield’s arrival, highlighting the expertise he brings to the company. Miller stated, “His rich background in innovation and EV expertise, combined with his comprehensive understanding of our insurance operations, will be invaluable as we continue to develop our services.
“Andy’s leadership is sure to elevate our ongoing dedication to providing exceptional customer experiences and sustainable solutions,” Miller added.
Commenting on his appointment, Andy Broadfield shared, “I am genuinely excited to join Motability Operations at such a pivotal time in the automotive industry.
“It is an honour to collaborate with such a talented team to build upon the company’s solid foundation. By partnering with numerous pioneers in the Electric Vehicle industry, we aim to deliver innovative solutions to enhance the accessibility and affordability of electric vehicles for our customers,” Broadfield expressed.
Image of Andy Broadfield courtesy of Motability Operations