Dedicated fleet managers key to navigating changing auto industry for larger fleets

Large corporations with extensive fleets must recognize the vital importance of in-house vehicle management to effectively navigate the constantly changing automotive landscape.

The automotive industry is evolving rapidly, urging the need for dedicated fleet managers

In a recent publication by Lorna McAtear, deputy chair of the Association of Fleet Professionals, it has been emphasised that both fleets and the government are lagging behind in the current shift towards alternative fuels. McAtear, who holds the position of head of fleet at National Grid, urged original equipment manufacturers (OEMs) to take action to address operational challenges.

According to McAtear, the role of fleet managers has undergone significant changes in recent years, with individuals in this position feeling increasingly overwhelmed by the complexity of their roles. She asserted, “The management of fleets is becoming more intricate with each passing day. Therefore, organisations that aim to save costs, ensure compliance, and future-proof themselves should consider hiring a dedicated fleet manager.”

McAtear also expressed her concerns about the slow progress within the industry and government towards adopting alternative fuels. She stressed the urgency for prompt action, stating, “Transitioning from early adopters to the mass market requires swift and decisive measures. The time to act is now. Without stepping out of our comfort zones to embrace change, growth, and transformation, we are destined to fail. Delaying is not an option.”

To accelerate the ongoing transformation, McAtear emphasised the necessity for a comprehensive range of initiatives in the upcoming years. These include improved vehicle labelling, simplification of regulations on vehicle weights, MOTs, and licence categories.

In addition to governmental support, McAtear called upon OEMs to develop more operationally efficient vehicles to encourage fleets to adopt a higher number of alternative fuel units. She highlighted concerns regarding 12v battery issues faced by numerous fleets.

Despite the challenges, McAtear noted some positive developments, mentioning that a few OEMs had remained proactive in this space despite the pandemic. Some companies that initially fell short are now engaging with promising plans to enhance their offerings and address fleet challenges. She also acknowledged the entry of several new Chinese manufacturers into the market, proactively seeking to assist fleets in their transition.

Philip Nothard, Cox Automotive’s insight director, highlighted the evolving role of fleet managers, emphasizing their crucial role in the future growth of the automotive industry as a whole. He explained, “Fleets play a pivotal role in the industry’s advancement, and addressing the challenges within this domain is key to facilitating a smoother transition towards a more sustainable future.”

Nothard further stressed the undeniable significance of fleets in automotive registrations and urged the government to heed the advice and feedback from industry leaders. He particularly emphasized the critical issues surrounding charging infrastructure.

In conclusion, the transition towards alternative fuels and the establishment of more sustainable automotive practices require collaborative efforts from fleets, OEMs, and government bodies. By taking proactive steps to address challenges and enhance operational efficiency, the automotive industry can pave the way for a greener and more sustainable future.

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